TL;DR Seller Rating Extension ROI is right there in your account, if you know where to look. Our client got a very nice boost from them – enough to warrant the cost of their review aggregator, TrustPilot. CPCs appeared to be higher for SREs, but don’t be fooled. It’s our belief that those higher CPCs are the result of Google…
TL;DR – Revana employees aren’t Googlers, although they will tell you they are. They appear to only care about your clients spending more money. They are willing to go to the client directly if you won’t engage with them. They aren’t the most professional, skilled, or experienced. The phone number that they list in their emails, sent from @google.com email…
The biggest change to AdWords in its history? Dramatic, yes – but probably true. This didn’t get a ton of fanfare when it was announced a couple months ago, but it’s pretty widespread these days. AdWords has done away with (or it will soon anyway) the original text ads that we’ve been using for more than a decade. Expanded Text…
So there I was two weeks ago doing my normal digital marketing reading when I saw an otherwise nonchalant headline about Google removing ads on the right hand side of 100% of search results. I’m sorry. What? I immediately freaked out. Wouldn’t this mean fewer ads per page? And wouldn’t this mean more expensive CPCs? What about small advertisers who…
AdWords recently updated its automated bidding system. It’s a powerful tool, but be careful! AdWords automated bidding allows advertisers to select a pre-defined goal like maximizing clicks, hitting a certain target cost-per-acquisition (CPA), or outranking a competitor. The feature then changes bids automatically using a number of factors to help hit that goal. When used properly, this can be hugely…