Tag: Cost-Per-Acquisition

AdWords Automated Bidding | Time Saver or Money Waster?

AdWords recently updated its automated bidding system. It’s a powerful tool, but be careful! AdWords automated bidding allows advertisers to select a pre-defined goal like maximizing clicks, hitting a certain target cost-per-acquisition (CPA), or outranking a competitor. The feature then changes bids automatically using a number of factors to help hit that goal. When used properly, this can be hugely…

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