Tag: Right Hand Rail

The Death of the Right Hand Rail ad. Don’t Panic!

So there I was two weeks ago doing my normal digital marketing reading when I saw an otherwise nonchalant headline about Google removing ads on the right hand side of 100% of search results. I’m sorry. What? I immediately freaked out. Wouldn’t this mean fewer ads per page? And wouldn’t this mean more expensive CPCs? What about small advertisers who…

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