Mike

Third Party Google “Reps”

This post was originally published in 2016.   TL;DR – Revana and TTec employees aren’t Googlers, although they will tell you they…

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The biggest change to AdWords in its history?

Dramatic, yes – but probably true. This didn’t get a ton of fanfare when it was announced a couple months ago, but…

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The death of the right hand rail ad. Don’t panic!

So there I was two weeks ago doing my normal digital marketing reading when I saw an otherwise nonchalant headline about Google…

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AdWords recently updated its automated bidding system

AdWords recently updated its automated bidding system. It’s a powerful tool, but be careful! AdWords automated bidding allows advertisers to select a…

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Calculating seller rating extension ROI

TL;DR Seller Rating Extension ROI is right there in your account, if you know where to look. Our client got a very…

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